Confront the Bullies

Some of my good friends in the agriculture industry – people I respect a great deal and care very much about – are suggesting that ag needs to leave the Chipotle ad alone and stop drawing attention to it.

May I suggest that is a potential mistake.

We talk a lot about transparency and I couldn’t agree more.  But ignoring this video and on-line game is less than transparent.  It’s almost like we’re hiding from it.

If you think no one’s paying attention to this campaign, just Google “Chipotle Scarecrow.”  A few of the articles you will find are:

Still think agriculture should not reasonably but boldly address the misinformation proffered by this campaign?


Posted on September 18, 2013, in Uncategorized and tagged , , , , . Bookmark the permalink. Leave a comment.

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