(First Appeared in the Feb. 23 issue of The Farmer’s Pride)
By Ray Bowman
Recent seminars in Christian, Clark and Shelby counties on the basics of hemp production drew considerable interest, according to Tom Keene, an agronomy specialist who focuses on hemp and forages for the University of Kentucky College of Agriculture, Food and Environment.
Keene says the geographic diversity of the meetings reflects the interest in industrial hemp production across the state.
“In 2016, according to Kentucky Department of Agriculture statistics, hemp was produced in 60 of the 120 counties and they pretty much stretched from east to west and north to south.”
The meetings were a collaboration between the Kentucky Hemp Industries Association, Kentucky Hemp Research Foundation, UK Cooperative Extension Service and the Kentucky Department of Agriculture.
“This is a chance for folks that may not be in the program currently that are interested in looking (at hemp) long-term as another part of their rotation on their farm,” notes Brent Burchett, director of the Kentucky Department of Agriculture’s Division of Value-Added Plant Production. “We’ve also seen a lot of new people to agriculture come due to an interest in industrial hemp, so we’re excited about that.”
Topics on the agenda included hemp marketing, hemp agronomics, the KDA’s Industrial Hemp Research Pilot Program and KDA policies. “We go through KDA’s rules, the hemp program operations, a little bit of the long-term aspects of the industry, some of the uncertainties we’re dealing with and some of the challenges of growing so fast, so quickly,” Burchett added.
“Commissioner (Ryan) Quarles has said he is committed to looking at all the aspects of the industry and the plant,” Burchett continued.
Historically, hemp was grown in Kentucky for products like rope and ship sail material prior to World War I. Following the second world war, availability of inexpensive synthetic fiber further discouraged the growth of the crop.
“We shouldn’t presume that we’re going to have the same types of industries that our grandads did,” Burchett observed.
Burchett says the Department is excited to have approved 12,800 acres for inclusion in the pilot program this year, up from 4,600 acres in 2016.
Both Burchett and Keene stress that this is still a heavily regulated and monitored project. Not just anyone can go out and plant a field of hemp.
“Industrial hemp is still a schedule one controlled substance,” Burchett advises. “That’s the same list that includes heroin, morphine, cocaine and other illicit drugs.”
Burchett stresses that it’s a serious undertaking to import seed and check it in with KDA before growers receive it. When planted, producers must submit the exact GPS coordinates for the crop.
“So, imagine, 12,800 acres will have to be physically visited by the Department staff this year,” Burchett said.
“This is still an illegal crop,” Keene emphasizes. “Unless you are part of the pilot project, it is still an illegal crop to grow.”
(First Appeared in the Feb. 16 issue of The Farmer’s Pride)
By Ray Bowman
In 1962, singer Hank Snow rose to the top of the country music charts with a song called “I’ve Been Everywhere,” a rapid-fire recollection of the cities the singer claimed to have visited.
Warren Beeler, executive director of the Governor’s Office of Agriculture Policy, seems to be re-writing the tune’s lyrics with a Kentucky twist.
Appearing with his deputy director Bill McCloskey before the Tobacco Settlement Agreement Fund Oversight Committee, Beeler started out his report with an impressive list of the places he has visited and spoken since taking the GOAP Reins last year.
The Governor’s Office of Agricultural Policy provides grants, incentives and low-interest loans to help farmers and agribusinesses innovate and grow.
“Bill McCloskey runs the office and I run the roads, promoting the programs and promoting agriculture,” Beeler told the state senators and representatives that make up the committee. “The Governor calls me the ‘Ag Evangelist’ and he’s pretty close, I’d say.”
As he presented the annual report to the legislators, Beeler pointed out that there were many success stories profiled in the document. “I suspect that there might be one that’s close to you, or in your district,” he noted.
Several new programs have been implemented by GOAP including plans to address one of the major problems facing Kentucky agriculture, an aging participant base.
“The biggest concern I hear when I travel is that young farmers are having trouble getting this money,” Beeler noted. To find ways to solve that problem, a new program was launched in Washington County called Next Generation CAIP (County Agricultural Investment Program.) Under the initiative, a county has the discretion to dedicate funds to assist applicants who have operated and shared in the financial risk of a farming operation for at least 3 years but not more than 7 years.
“It’s an opportunity for the young farmers, who probably need the money the most,” said Beeler. “They still have to score high enough (on the application) but it is a county decision. We never tell the counties how to spend their money.”
Similarly, there is money for youth projects like heifer chains or the popular country ham curing project, which saw more than 800 participants at the 2016 Kentucky State Fair who cured hams and prepared and delivered remarks on their experience. The youth projects encourage young people to continue their interest and engagement in agricultural pursuits.
Beeler also told the committee that his agency would like to recruit summer interns. “It’s not as much for us as it is for them,” he explained. “Coming from the Department of Agriculture, I’m a big believer that you can make little ag monsters out of these youngsters if you give them to us for 2 or three months.”
Senator Robin Webb has been with the Oversight Committee since its creation to watchdog the use of Tobacco Master Settlement Agreement money.
Webb emphasized, especially to the newly elected members of the committee, that the Settlement Agreement Fund needs to be protected.
“I just feel compelled as the only one standing here that was in on the ground floor of this thing to remind everybody that this is, to me, sacred ground,” Webb stated following the reports. She pointed to the fact that she, like many others in the Commonwealth, once depended on and benefited from the revenue created by tobacco production, especially in her native eastern Kentucky. “Now we don’t have that for my farmers.”
“I felt compelled to have a little history lesson and remind everybody of the importance of what we’re doing here,” she said.
Kentucky has been a model for expenditure of the funds coming into the Commonwealth from the Master Settlement Agreement of 1998, negotiated by 46 state attorneys general with the Big Four tobacco companies. The Commonwealth budgeted 50 percent of the settlement for agricultural programs and agricultural diversification. Twenty-five percent of the funds were dedicated to early childhood development, while the remaining 25 percent went to public health programs to deal with problems perceived to be tobacco-related.
(This article first appeared in the February 2, 2017 issue of The Farmer’s Pride)
By Ray Bowman
The Kentucky Cattlemen’s Association began their 2017 convention on the eve of the inauguration of President Donald J. Trump and a policy issues update from the National Cattlemen’s Beef Association gave them an impression of what they might see over the next four years.
“It’s been an interesting week in Washington D.C., with a little ceremony going on tomorrow,” quipped Colin Woodall, vice president of government affairs at NCBA regarding the inauguration. Of the new President, Woodall acknowledged the role rural voters had in the election, noting that “American agriculture showed up in force to put him over the goal line.”
Woodall cautioned his audience to have realistic expectations about any changes that might be ahead, warning that “even though President Trump was elected for four years, he doesn’t necessarily have four years to deliver on his promises.” Currently, there is a Republican majority in both the U.S. Senate and House of Representatives. However, in two years, one-third of the Senate and the entire House will be up for re-election. Should voters be disappointed with their national representation, Woodall said major shifts could take place in the makeup of both houses, creating a less favorable legislative environment for the President’s agenda.
Just before Woodall took the KCA convention stage, it was announced that former Georgia governor George Ervin “Sonny” Perdue III would be the final cabinet pick as nominee for the post of Secretary of the United States Department of Agriculture (USDA.)
Woodall pointed to Perdue’s varied experience growing up in a farm family before becoming an air force captain, an elected official and a veterinarian, as well as an entrepreneur building businesses in grain trading and trucking.
“He understands policy, he understands agriculture and I think he’s going to bring a lot to the table to help us address some of the issues that we’re dealing with right now,” Woodall said.
One of those issues which has become a vigorously debated topic is the Trans-Pacific Partnership (TPP) which the President has already addressed with a Presidential memorandum withdrawing the U.S. from the agreement, making its ratification virtually impossible.
While conditions of the agreement may have been favorable to the beef industry and other facets of U.S. agriculture, some economists were concerned that the agreement would adversely affect the signatories. Alternative trade strategies are currently being explored on several fronts. Woodall questioned, “If it’s not TPP, then what is it?”
Regulatory matters, such as the Waters of the United States (WOTUS) rule are a major concern to both the agriculture community and the new administration.
WOTUS has been hotly contested by agriculture from the beginning as an egregious overreach of government enforcement that sought no input from stakeholders and paid little heed to the concerns of farmer and ranchers.
According to the whitehouse.gov website, “Eliminate the Waters of the U.S. rule” heads the list of Trump administration energy and environment policy positions. According to the site, “our need for energy must go hand-in-hand with responsible stewardship of the environment. Protecting clean air and clean water, conserving our natural habitats, and preserving our natural reserves and resources will remain a high priority. President Trump will refocus the EPA on its essential mission of protecting our air and water.”
“We cannot afford for this thing (WOTUS) to go forward,” Woodall commented. “If it does, there will be a lot of people that just aren’t going to be in agriculture anymore.”
Woodall mentioned other matters, such as the Grain Inspection, Packers & Stockyards Administration (GIPSA) and the North American Free Trade Agreement (NAFTA) and tax reform, all of which will impact the future of agriculture.
Time will tell how those issues will be resolved and what level of influence may be felt by the agriculture community, but Woodall concluded his remarks on an optimistic note, saying “we have a lot of opportunities to make things better for us.”
Convention-goers also had ample education opportunities, incorporating the Beef Efficiency Conference and forages overview from the University of Kentucky.
The convention was gaveled to a close by newly-installed KCA president Chuck Crutcher of Rineyville.
Commissioner Quarles visits with Jeremy Hinton, former president of the Kentucky State Horticultural Society
Ryan Quarles didn’t make it to the first day of the 2016 Kentucky Fruit and Vegetable Conference on January 4. You see, he was a little busy being sworn in as Kentucky’s new Commissioner of Agriculture that day.
Quarles made up for it in 2017 by being at the conference bright and early on the first day, January 10, to reflect on his first year in office and share some insights on what lies ahead for his department, specifically those related directly to the event attendees.
“Besides consistent income for farmers, I think the biggest issue nationwide is that we have a populace that just doesn’t know how food gets on their dinner table,” Quarles observed. He says his department has taken and will continue to take an aggressive and proactive approach to reminding Kentuckians of their rural and agricultural roots.
“We’re fortunate to come from a state that has deep traditions, a deep history and heritage of roots firmly planted in the common clay of Kentucky,” he said.
Quarles challenged his audience to not just expect government, commodity groups or professional educators to carry the message. He encouraged them to seize the opportunity to tell their story, particularly at venues like farmers’ markets. “You can’t have a sophisticated conversation if people don’t know the difference between a soybean and a green bean,” he quipped.
A priority of his department, Quarles noted, is to take a “deep dive” into the future of Kentucky Proud and how that program can continue to succeed and grow. He cited the program as a priority of the Agriculture Development fund and pledged that efforts would continue to assure that those funds are distributed appropriately and that they have a direct farm impact. “The last economic study I saw said that, for every dollar that is invested in Kentucky Proud, about $2.94 comes back. We want to make sure that if there is room for more efficiencies we’re going to find it and that it really does connect our farmers with our markets.”
A major thrust of the Department of Agriculture since early in Quarles’ administration has been reduction of food insecurity for less fortunate citizens of the Commonwealth. “If we are going to have a public policy position that we need to increase the amount of food that goes into our food banks or goes to our food pantries, that food needs to come from Kentucky farmers,” Quarles said.
Quarles told the group he would like to see programs like Farms to Food Banks become more robust to benefit farmers as well as those who are recipients of the produce. According to the Kentucky Association of Food Banks, Farms to Food Banks provides fresh, healthy produce to Kentuckians in need while reducing losses for farmers. Slightly less than wholesale prices are paid for Kentucky-grown surplus and Number 2 grade produce (perfectly edible but not saleable on the retail market) and distribute it at no cost to struggling Kentuckians through the food bank network.
The commissioner also renewed his pledge to attempt to keep the politics out of agriculture. “We’re already too small a constituency to divide ourselves with partisan politics,” he emphasized.
On the topic of politics, Quarles pointed out that one-quarter of the members of the Kentucky House of Representatives are brand new. He urged producers living in an area under new representation to invite those fresh faces out to the farm or to the farmers’ markets to express to them firsthand what agriculture means to the Commonwealth and to the individual farmer.
“The worst thing you can do is make the assumption that they know,” Quarles said.
To highlight the importance of the conference, the Kentucky Department of Agriculture recently posted on their Facebook page that, according to the most recent available figures “Fruit sales in KY totaled $12.3 million in 2014. And cash receipts for veggies and melons were approx. $31.4 million.”
“Lucy’s only 9 months old, so this is her first real snowfall and it seems she likes it. Before you think I’m abusing my animals, understand that she has access to a shed and a barn, but prefers to be outside. It’s a Livestock Guarding Dog thing.”
This photo got a lot of attention when I posted it on social media the other day. I expected some comments to be negative but was pleasantly surprised in finding that all comments were positive, some complementing my young Anatolian Shepherd but many sharing similar stories of how their LGD loves the snow and cold and refuses to come in when the weather is, by most standards, inclement.
It’s really a matter of context and understanding your particular breed. Some dogs don’t do well out in the cold and need to be sheltered when the mercury dips and snow and sleet begin to fall. Others, like Lucy, have been bred for centuries to endure and thrive in adverse conditions because that’s really when the threat of predation is the highest and they are needed the most.
Coyotes in my neck of the woods get a little hungry and a lot more aggressive when the snow falls and their regular prey hibernates or takes to the dens. That means the LGD’s have to be even more vigilant and they really can’t do that if they are brought in and confined, as some well-meaning but narrowly worded local laws require of “pets” during extreme weather.
I love Lucy (hey, that might make a good TV show title) however, she’s not my pet, she’s my co-worker. Wikipedia says her ancestors “originated in the Anatolia region of central Turkey. It (the Anatolian Shepherd) is rugged, large and very strong, with good sight and hearing that allow it to protect livestock. With its high speed and agility it is able to run down a predator with great efficiency.” The same might be said of my old Šarplaninac, whose genetics go back to the Šar Mountains in the border area between Kosovo, Macedonia, and Albania. There are over 40 recognized breeds of Livestock Guarding Dog and dozens of hybrid breed combinations, but they are all similar in one regard – they are tough dogs bred to do a tough job under, at times, extreme conditions. Most of them do so extraordinarily well with little training or human influence. They should be rewarded well for their work, but they don’t take well to pampering.
The use of dogs in protecting livestock originated over 2000 years ago. Both Aristotle‘s History of Animals and Virgil‘s Georgics mention the use of livestock guardian dogs. They’re reasonably new in the United States, being introduced in the 1970’s.
This was not intended to be an exhaustive treatise on LGD’s. There are lots of smarter folks who have done a much better job than I could extolling the virtues of these marvelous animals. A quick Google search of Livestock Guarding/Guardian Dogs will yield more information than you will ever need. Livestock Protection Dogs: Selection, Care, and Training by David Sims and Orysia Dawdiak is a valuable resource and Cat Urbigkit’s Brave Dogs, Gentle Dogs: How They Guard Sheep is as sweet and loving a tribute to LGD’s as you will ever find and a great way to introduce kids to the concept.
“Fake News” seems to be a prime topic of conversation and consternation these days. It’s a hot button issue now, but I’ve been concerned about it for some time, as evidenced by the blog entry I posted some 4 years ago after Kentucky Farm Bureau graciously tapped me for their 2012 Communications Award. I was concerned about the state of the “Fourth Estate” then and my apprehension has only been amplified since then.
I’m not feigning any prescience. The handwriting was clearly on the wall then, it just wasn’t being as widely discussed as it is today.
So, I thought it appropriate to share with you. Some of the references are perhaps not as timely as they were then, but I hope you find it worth your time and consideration.
There’s a rumor going ’round that I’m a journalist. Back a few years ago, I would have been gratified to be identified as such, but with the current state of the news media, I’m not so sure. I think I’d just as soon be recognized as a storyteller.
I grew up watching the likes of Walter Cronkite, Chet Huntley and David Brinkley. I’m not quite old enough to remember Edward R. Murrow, but I have studied his work as have legions of journalism students. To me, folks like that are the gold standard of the news business – not that they were perfect by any stretch of the imagination, but they were skilled craftsmen with a respect for their industry.
The onslaught of negative publicity for the ag industry and the pandering, preening and posturing of the so-called mainstream media in the recent (2011) presidential campaign have soured me somewhat on the mantle of “journalist.”
ABC’s malicious and unwarranted attack on industry innovator Beef Products, Inc. and the Consumer Reports junk science stories about arsenic in rice and antibiotic-resistant bacteria in pork are but a few examples of the agenda-driven drivel that tries to pass itself off as news. I take little joy in the demise this week of the Rupert Murdock-backed new media website “The Daily,” even though they “played a key role in igniting the national media firestorm” regarding LFTB.
The shift to new media is not surprising, even though it is not without its bad apples (are you listening Huffington Post?) It’s becoming more and more difficult to figure out who’s telling the truth and who’s grinding their ax or goring someone’s ox. (How’s that for colorful ag metaphors?)
I won’t even claim that you’ll be hearing totally unbiased information from me, although I try to assure that my opinions are easily identified as such.
It has become increasingly important to closely examine and weigh every piece of information as you seek to develop your own honest and balanced opinions. As more and more on-line information sources are instituting “pay walls” or paid subscriptions, try to be as certain as possible that you’re not paying someone to lie to you.
I’ve never been much on making resolutions. Mainly because I’ve never been much on KEEPING resolutions.
So, as I was pondering the fate of this humble epistle – whether to get rid of my blog or get serious about it – I was struck by an epiphany. “I’m a writer. And, writers write.”
It’s a matter of discipline and that’s something that I’ve struggled with for most of my 65 years. Sitting down at the keyboard on a regular basis to hammer out a bunch of words doesn’t come easy. It usually takes some motivation (like paying the bills) to make me stay still long enough to write anything remotely readable or relatable, yet thoughts continue to course through my mind that I would like to share but just don’t, sometimes out of sheer contrariness.
So, starting now… starting today, the second day of 2017… it is my intention to take the time on a regular basis to open my mind and spill my thoughts into a format that you, dear reader, may come to expect and (I dare to hope) enjoy.
The title of this blog being what it is, you can expect the bulk of my musings to trend in an agricultural direction. Yet, that’s somewhat more limiting than I care to confine myself to, so don’t be surprised if there are occasional references to my faith. My relationship with my Heavenly Father is the most important thing in my life so it naturally influences everything I do. At least, it should. If you find that offensive, consider yourself forwarned. You might, perhaps, consider me intolerant for saying so but there are plenty of other blogs out there that shy away from matters of faith, so it’s not necessary for you to lecture me about how your beliefs don’t mesh with mine. Please be respectful.
Second to that would be family. I promise not to inundate you with cute stories and photos about my wife, my kids, my grandkids and my great-grandkid. That’s what Facebook is for. However, occasionally personal anecdotes might creep in. I’ll try to keep them amusing and entertaining.
Farming is the glue that holds this all together. It affords me the lifestyle I enjoy and, in that, it serves a most useful purpose. I’m not an outstanding farmer and that fact might frequently make itself evident. However, many of my friends across this great nation are exemplary agrarians and it’s more often their story that will be told here than mine.
Faith, family and farming. Maybe it’s a bit of a cliché to some, but to me it is the essence of who I am and what I do. That’s what I hope you will see filling this space with regularity in the future.
May God richly bless you throughout the coming year. Thanks for being my friends.
By Ray Bowman
(First published in the November 2016 issue of Kentucky Farm Bureau News)
Sheep first made their way to North America on the second voyage of Columbus in 1493. The versatile animal quickly found its niche and the flocks began to improve and grow with the infusion of better genetics through the early 1940’s.
It was during that time that the Bluegrass area of central Kentucky became a sheep focal point, with stories being told of all-night sheep sales in Danville and Paris and boxcar-loads of lambs being shipped out by rail.
But then something happened.
The national inventory of sheep topped 56 million in 1942, but a steady decline led to a 2006 count of a mere 6.2 million, the lowest since the introduction of the animal on what would become U.S. soil.
Reasons are unclear as to the precipitous fall from favor, but they range from available labor pools depleted by the second World War, poor quality mutton being served to GI’s, restrictions on grazing and the general competition from other livestock and meats.
Obviously, something had to be done to improve the product and image, reinvigorating the industry and getting it back on its feet. Innovators rose to the occasion and the fortunes of ovine America once again began to rise.
One change that came about was a greater focus on hair sheep. Wool had once been an economic driver in the sheep business, but increased foreign processing reduced the market until, today, the United States is responsible for less than 1 percent of all world-wide wool production, much of that being used for value-added limited production products.
Wool breeds are still important in this country for their larger carcass size and meat production, but hair sheep have become a very attractive option due to their quality meat, lower maintenance (no shearing) and adaptation to a range of varying environmental conditions.
One central Kentucky sheep producer longs for the glory days of Bluegrass lamb and has taken steps to do something about it.
James Mansfield owns Four Hills Farm in the Salvisa community of Mercer County and leases other property in Boyle County, just outside Danville.
Mansfield had worked in extension in North Carolina and raised produce in Oklahoma before settling in the Commonwealth.
“I moved here to Kentucky and saw all this beautiful grass and decided if I was going to have a farm, I had to use that great forage resource,” he observed as he and wife Lynn Pruett took a break in the breezy alleyway of a historic Danville mule barn that has been converted for the feeding and working of sheep. Around the turn of the 20th century, the barn housed mules slated for sale to the U.S. Army.
“We ended up buying 25 Katahadin ewes and kinda went from there,” he says. “I grew up eating lamb and we found out these sheep had excellent quality meat.” Mansfield notes his mother was an influence on his culinary choices, describing her as a cooking writer and an “early foodie.”
A national grocery store chain became interested in Mansfield’s product, which he designates as “New American Lamb,” a Kentucky Proud product, and began to feature it in 11 of their regional retail outlets. “We had to jump through a lot of hoops to get the product, the logistics and the marketing just the way they wanted it, starting with just two stores and growing from there.
One of the contingencies is that lamb, usually a seasonal product, be available fresh, year-round. To facilitate this, Mansfield’s flock has grown to 800 and he contracts with 47 producers in 17 other Kentucky counties to assure the supply.
“That’s what I always wanted to do,” Mansfield continues. “I always wanted to grow things I like to eat.”
Hopefully, for Mansfield and others trying to expand the sheep industry in Kentucky, there’s plenty of folks who will come back to entertaining lamb as a menu staple.
Processing facility meets need in Henry County area
There was a time when it would have been very advantageous for a butcher shop to be located near a railroad track for its various supply and distribution needs.
Such necessities no longer exist, yet there is still something very nostalgic about the location. However, Trackside Butcher Shoppe (and its location near a rail line) is more than a charming anachronism. It’s a source of fresh, local meat products for consumers in Henry and surrounding counties, as well as a processor for a substantial contingent of producers in the region who, heretofore, found themselves traveling prohibitively long distances to have their animals custom slaughtered, cut and packaged.
In October of 2013 a feasibility study was conducted by Kentucky Center for Agricultural and Rural Development. It revealed a great need for a meat processing facility in the area, citing the large demand for processing services, large quantity of livestock and reduced transportation costs for farmers in the area as factors contributing to the feasibility of the project. A couple of Trimble County farm boys, Chris Wright and John Edwards felt they were up to the task, even though neither of them had previous experience in the meat business.
Chris and John were childhood friends who, upon graduating from high school, worked together in the communications industry for 15 years. Seizing the opportunity to return to the agriculture industry, their first love, the two best friends became business partners and set to work creating the business now located in the Henry County Commerce Park in Campbellsburg.
In mid-October, the co-owners/managers of Trackside snipped the ribbon at the official Grand Opening of the facility which began processing in November, 2015.
“Last year, in November, we were scrambling, trying to get open by the first week of rifle season so that we could get our feet wet with deer,” Edwards observed. “Immediately after that, we started taking in beef and hogs.”
Edwards says he’s exceedingly grateful to the producers that have trusted them. “They pulled around back here and dropped off thousand dollar bills, basically,” Edwards continued. “Those animals have great value. We’ve been trusted with those animals that producers have invested a lot of time and energy into and we thank them for their trust.”
The 5,400-square foot facility has the capacity to process 1,000 cattle, 400 hogs, 400 sheep/goats and 4,000 chickens, annually. It was supported in part by a combination of grant and loan funding from the Kentucky Agricultural Development Fund, including $127,500 in county agricultural development funds from Henry, Oldham, Owen, Shelby and Trimble counties. The state contributed $372,500 in funding. The total project was estimated to cost nearly $1 million.
“To all the surrounding counties that believed in us and were willing to contribute their Ag Development funds, we say thank you very, very much,” Edwards reflected in his ribbon-cutting remarks. “We came to you and you, too, had trust in us.”
Also addressing the Grand Opening crowd, Agriculture Commissioner Ryan Quarles complimented everyone involved in making Trackside a reality, saying “that just goes to show you what can happen when the right people get together.”
General Creighton Abrams was a United States Army general in the Vietnam War. He served as Chief of Staff of the United States Army from 1972 until shortly before his death in 1974. He once famously noted that, “When eating an elephant, take one bite at a time.”
In other words, when taking on a difficult task, do it slowly and carefully.
In contemporary politics, this process is referred to as incrementalism. Dictionary.com defines it as “a policy of making changes, especially social changes, by degrees; gradualism.”
Recently, vegan activists launched an on-line petition calling for retail giant WalMart to stop selling a child’s toy. Not because it posed a physical threat to children, but because they just didn’t like it.
The now infamous “slaughter truck” is an ERTL Big Farm 1:32 Peterbilt Model 579 Semi with livestock trailer. Just after this kerfuffle emerged, I ordered one for my 5-year-old grandson. It’s a model of a truck used to move livestock for a number of purposes and, yes one of those tasks is transporting animals to slaughter.
Many of my agriculture contemporaries rushed to point out the number of other jobs the real version of the truck performs, and that’s an important informational tool that’s been covered many other places, such as the Beef Magazine article by Amanda Radke, “Vegan Activists Flip Over Walmart toy “slaughterhouse” truck.” That ground has been plowed, so it doesn’t need me muddling it up.
The bigger question – the “elephant in the room” as it were – is why go after a product that obviously generates such a small volume of sales?
Walmart could easily assume that placating the protesters with such a modest offering would get them off their back. That would be the first bite of the elephant.
Making grandiose demands is great for grabbing headlines, but the small victories are easier to achieve. When the “slaughter truck” is gone, something else deemed offensive by the activists will fall into their sights.
Growing up, I used to hear the phrase “give them an inch, they’ll take a mile.” The end-game here is likely the mile, perhaps even so bold as to demand that meat sales be ceased. It’s not beyond the realm of comprehension.
How many of these activists do you think would have bought a toy like this anyway? They certainly could bypass the product and leave any of us alone that might choose to purchase it. Before they called attention to it, there wouldn’t have been that many sold.
Here’s where we might make the strategy backfire. What if a number of us in the ag community buy the toy, as I did, perhaps even depleting the entire stock? Walmart would likely take notice since they surely track such sales trends. It might make a bold statement, but even if it doesn’t a lot of happy kids will enjoy playing with a neat new truck.
Note: As of this morning, Walmart’s web page shows the item out of stock, so there’s already a small success. You can, however, click a button that says “get an in-stock alert” and I’m sure that message will be noticed as well.
If you don’t have a kid to buy for, some friends of mine have started a GoFundMe page where you can donate $5 or more toward purchasing farm-related toys that will be donated to Toys For Tots or local toy drives this Christmas season. Find out more about it on Ryan Goodman’s Agriculture Proud blog.
Why don’t we try to ensure that the first bite of the elephant leaves a bad taste in their mouth?